We're thrilled to announce that Kim Odebiyi has joined Hello Patient as our Brand & Marketing Design Lead. Kim brings exceptional creative leadership and a proven track record of building brands at scale—from launching 130+ clinics to leading design teams that drive measurable business impact.
A design leader who understands healthcare
Kim and I worked together for three years at Carbon Health, where she served as Senior Design Manager for the Design Studio. She established and led the in-house marketing design team, orchestrating creative vision across physical clinics and marketing channels during one of healthcare's most critical periods.
Her impact was remarkable: she spearheaded the design and launch of over 130 clinics while also designing 7 mobile clinics and numerous vaccination and testing sites during COVID-19. She didn't just create beautiful brand assets—she helped build a brand that scaled.
From national retail to healthcare innovation
Before Carbon Health, Kim spent over 14 years at Z Gallerie, progressing from Senior Graphic Designer to Creative Leader and Art Director. She led creative direction for the national retailer, managing design teams and creating campaigns that drove sales across every channel—retail, digital, email, and in-store.
She brings a unique combination of retail brand expertise, healthcare design experience, and entrepreneurial creative leadership—exactly what Hello Patient needs as we scale.
Building Hello Patient's creative voice
At Hello Patient, Kim will further shape and execute our creative voice during this formative stage. She'll be developing strategic campaigns, refining our visual language, and bringing our story to life at conferences, events, and across digital channels.
Her role spans everything from sales decks to conference collateral and experimental campaigns that drive awareness and trust. She's both a creative visionary and disciplined executor—the rare combination that transforms breakthrough ideas into tangible ROI.
Why this matters
Kim's experience launching 130+ clinics means she understands how brand consistency translates to trust in healthcare. Her retail background means she knows how to create campaigns that drive results. And her time at Carbon Health means she gets the unique challenges of healthcare innovation.
We couldn't be more excited to have Kim on board as we bring Hello Patient to practices nationwide.
Welcome to Hello Patient, Kim! 🥳
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